Web Trends for Small Business: What’s New? What’s Next?

Have you ever thought about how similar your web presence is to the clothes in your closet? If you are like most of us, you have a few items in your closet that are classic and will always be in fashion; you have some that are today’s fashion, and you might even have a few items that you think will be in style next season.

The various elements of your company’s web presence and the tactics you use are a lot like that. Some things, like keeping well thought-out analytics, are timeless. Other things are very much today’s fashions. Find out what is out there and how to pick and choose from among the various options

I started Spring Insight in 2011. Since that time I have had the honor of helping dozens of business, both local to the Bethesda, Maryland area and nationally, step up their web presence. These organizations have crossed the gamut from solo practitioners to private equity firms with hundreds of millions of dollars under management. Want to read more about the organizations I have worked with?

Check out our website strategy and design portfolio.

Some of what I did before founding Spring Insight:

• spent over a decade (Yikes, was there even Internet back then?) working in marketing and online product management for companies such as AOL and the Graduate Management Admission Council
• headed up marketing for Dyscern, LLC an Internet Retailer 500 Company that specialized in consumer electronics
• started my marketing career working for The Walt Disney Company (Don’t listen to my husband, I wasn’t actually the character “Goofy.”)
• received my MBA from the R.H. Smith School of Business at the University of Maryland and my B.A. in communications from Bradley University in beautiful downtown Peoria, Illinois